Setting Up Fulfillment Delayed Alert in Wonderment

Brian Whalley Updated by Brian Whalley

Setting Up Fulfillment Delayed Alert in Wonderment


The Fulfillment Delayed Alert feature helps you manage customer expectations by alerting them if their order fulfillment is delayed. You can set a custom time delay in hours, defining how long after the order placement the fulfillment is considered delayed. This guide will walk you through setting up this feature and integrating it with your Klaviyo account. Currently, only Klaviyo is supported for this new event, but support for more platforms is coming soon.

  • Time Delay: Set between 72 and 96 hours.
  • Avoid setting below 72 hours unless you fulfill orders over weekends and holidays.

Steps to Set Up Fulfillment Delayed Alert

Step 1: Configure the Fulfillment Delayed Alert Feature
  1. Open Wonderment Event Settings. In the Delayed Fulfillment Alert section, enter the desired time delay in hours.
    • Recommended: 72 to 96 hours. Delays under 24 hours are not supported to prevent accidental over-messaging.
  2. Click Save to apply your settings.
Step 2: Set Up the Event in Klaviyo

We provide a flow template with suggested language and formatting to help reduce customer anxiety about delayed orders. Message Wonderment Support in the chat or via email and we can copy it into your Klaviyo account for you. If you'd like to create your own flow instead, follow these steps:

  1. In Klaviyo, navigate to Flows.
  2. Create a new flow
  3. Add a metric trigger for the event Wonderment - Fulfillment Delayed.
  4. Add an email or SMS message to the flow and add your messaging. The standard array of Wonderment variables are available to customize the message or add flow logic to customize behavior further based on specific line items or order details.
  5. You can also add further logic to send an internal alert if the order still isn't fulfilled a few days later. Add a flow delay with a branch with a logic test for if a Shipment Created event has happened in the intervening time, and an internal alert to your team.
Step 3: Test Your Setup
  1. Place a test order in your store.
  2. Simulate a delay by waiting for the set time delay to pass. Make sure your warehouse knows this is a test and not to fulfill the order.
  3. Once the time delay has passed, look for the email or SMS message you created.
Tips for Success
  • Regularly Review: Periodically check your time delay settings and adjust based on your fulfillment patterns.
  • Monitor Customer Feedback: Keep an eye on customer responses to delayed fulfillment messages to ensure they are effective and reassuring.
Need Help?

If you have any questions or need assistance, our support team is here to help. Contact us at or start a chat session using the app.

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