Klaviyo - What data is available inside of Klaviyo events?

Updated 2 months ago by Jordan Graham

All Klaviyo and webhook events come with the following metadata for use in personalization, segmentation, and analytics.

Postscript event data is very similar, but a few fields aren't available that are not productive in the SMS context, such as WondermentAdminShipmentPage.

Event Data Property Name

Example Data

HoursStalled

25

CarrierName

UPS

CarrierNameFriendly

Australia Post

NotUpdatedSince

9/1/2020 2:46 PM ET

TrackingCode

1Z111111

CurrentStatus

IN_TRANSIT

Substatus

IN_TRANSIT

SubstatusMessage

Arrived at regional sort facility.

DeliveredAt

9/1/2020 2:46 PM ET

TrackingURL

http://www.fedex.com/Tracking?language=english&tracknumbers=61290980851223631052

BusinessDaysSinceFulfillmentCreated

5

OrderNumber

12345

OrderID

AD-12345

EstimatedPackageDelivery

2020-11-11T21:16:04.470Z

DestinationCountryCode

US

ServiceLevel

Priority Mail

ServiceLevelCode

usps_priority

ServiceLevelFriendlyName

Priority Mail

FulfillmentCreatedDate

2020-01-01T12:12:12

WondermentAdminShipmentPage

(This is useful for internal notifications about specific shipments.)

https://your-store.myshopify.com/admin/apps/where-is-my-order/shipment/1Z099693YW90060172

WondermentOrderTrackingURL

(This is useful for showing the entire status of multi-fulfillment orders)

https://your-store.com/apps/wonderment/tracking?search=AD-12345

WondermentTrackingURL

https://your-store.com/apps/wonderment/tracking?search=1Z111111

OrderStatusURL

https://your-store.com/9414996/orders/20359b1424df49d1af4e2df3c907e2ff/authenticate?key=1ad16e9fc9ff9b793c562e70b76cac2b

CustomerTags

[Subscription Recurring Order, Subscription, Active Subscriber]

OrderTags

[Subscription, Subscription Recurring Order, Subscription Recurring Order]

FulfillmentAddress

[Address1: "75 Northern Ave", City: "Boston", StateCode: "MA", ZIP: "02210", CountryCode: "US"])

ShippingAddress

[Address1: "1 City Hall Square", City: "Boston", StateCode: "MA", ZIP: "02201", CountryCode: "US"])

EventLocation

An object containing the carrier-specified location where the tracking event happened.

ProductNames

["Purple Squirrel","Orange Squirrel"]

Skus

["PS-10000","PS-10000-O"]

LineItemsCount

3

LineItems

An object containing the line-item contents of the order (see below)

DiscountApplications

An object containing any discounts applied to the order, with the specific details of the discount.

OrderSubtotal

$15.00

OrderTax

$4.44

OrderShipping

$5.99

OrderTotal

$20.99

In addition to the basic information about the order, the LineItems field contains an array of information about each line item in the order. You can reference this data for building templates, branching logic based on package contents, and so on. This is stored in a 0-indexed array, so you can easily access an individual item or loop over it to get the entire contents.This product data is retrieved from Shopify and stored by Wonderment as the event is generated. As such, the events regarding a specific fulfillment will reflect the product's data at the time of order. Updates to product catalog data will be reflected in future fulfillments, but not change the data for in-progress fulfillments. This data reflects contents of a specific fulfillment, not order contents, so items not in this fulfillment (ie in another package from a different fulfillment center), or that do not require fulfillment (such as digital gift cards, ebooks, etc) will not appear in this listing.

Event Data Property Name

Example Data

LineItemID

0

SKU

PS-10000

Quantity

1

ProductHandle

The product's handle reference

ProductURL

The URL of the product's detail page

ProductID

PS-10000

ProductName

Purple Squirrel

ProductImage

https://shopify.com/path/to/image.jpg

ProductImageAltText

A picture of a purple squirrel

VariantID

PS-10001

VariantName

The biggest purple squirrel

VariantImage

https://shopify.com/path/to/image-variant.jpg

VariantImageAltText

A picture of our biggest purple squirrel

CustomAttributes

An object containing any custom attributes or metadata.

Discount

$5.00

Price

$50.00

ItemTaxable

TRUE

CurrencyCode

USD

Discount

$1.00

Weight

100

WeightUnit

grams

In addition to the basic information about the line items, there is an array that contains any custom data attached to the line item, such as a gift note or other data. This is stored in a simple key-value pair in the array for each piece of metadata.

Custom Attribute

Example Data

giftNote

Your Message

SubscriptionInterval

1 month

In addition to the basic information about the order, there are two arrays, FulfillmentAddress and ShippingAddress, which contain the From and To addresses for the order. They follow the same pattern, except there are no first/last name fields on the FulfillmentAddress.

Event Data Property Name

Example Data

FirstName

Examplename

LastName

Lastname

Address1

1 City Hall Square

Address2

Room 500

City

Boston

StateCode

MA

Zip

02210

CountryCode

US

There is also an array that contains the fine details provided by the carrier on where a carrier event happened. For example, this might be the warehouse where a given transit scan occurred. This data is provided as the carrier offers it, so the exact data available may vary by carrier.

Event Location

Example Data

City

Boston

State

MA

Zip

02210

Country

US

There is also an array that contains any discounts applied to the order. There is usually a maximum of one discount applied per order, but in some cases (like with a store-wide discount) there may be two or more.

Discount Application

Example Data

Type

PERCENTAGE

Value

15

DiscountCode

Promo_Code_Used


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