Starting Templates for Attentive SMS

Updated by Julie

Transactional SMS is a retention marketing growth lever! 🚀

With 90-99% open rates and 50-75% click-through rates on average, transactional SMS is quickly becoming one of the biggest areas of opportunity in the post purchase journey.

According to an Attentive study, 97% of consumers want to receive order updates via SMS making it the #1 most requested message type by consumers (beating out promotions, customer service, and exclusive content). 

Maximizing on this demand for transactional SMS by using automated SMS flows (which are responsible for nearly 70% of monthly SMS sales) will set you up with a powerful channel. 

Here is our recommended Wonderment Triggers and sample copy to leverage with Attentive:

Wonderment Trigger

Sample Copy

Wonderment // Shipment Created

Your order {{triggerEvent.custom['OrderNumber']}} is about to head on its way to you! More info: {{triggerEvent.custom['StorefrontTrackingURL']}}

Wonderment // Carrier Picked Up

Your order {{triggerEvent.custom['OrderNumber']}}is in transit with {{triggerEvent.custom['CarrierNameFriendly']}}! More info: {{triggerEvent.custom['StorefrontTrackingURL']}}

Wonderment // Out for Delivery

Your order {{triggerEvent.custom['OrderNumber']}} is out for delivery today with {{triggerEvent.custom['CarrierNameFriendly']}}! More info: {{triggerEvent.custom['StorefrontTrackingURL']}}

Wonderment // Delivered

Your order {{triggerEvent.custom['OrderNumber']}} has been delivered by {{triggerEvent.custom['CarrierNameFriendly']}}! More info: {{triggerEvent.custom['StorefrontTrackingURL']}}

Wonderment // Shipment Stalled

Your order hasn't been updated by {{triggerEvent.custom['CarrierNameFriendly']}} recently. We're keeping an eye on it for you. More info: {{triggerEvent.custom['StorefrontTrackingURL']}}

Wonderment // Returned to Sender

Your order {{triggerEvent.custom['OrderNumber']}} wasn't able to be delivered and is being returned to our warehouse. We'll be in touch soon about next steps.

Wonderment // Delivery Error

Your order {{triggerEvent.custom['OrderNumber']}} wasn't able to be delivered due to a carrier problem. We'll be in touch soon about next steps.


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